
Högl
Getting younger without losing the warmth
Project info
Category
Retail / Footwear
location
Vienna, Austria
size
60 sqm
year
2026



About
After a decade, Austrian heritage brand Högl set out to redefine itself - reaching a younger, more conscious audience without losing the elegance its loyal customer has always loved. They refreshed their identity, brought on a new designer, and asked us to translate that evolution into a global retail experience.
The space draws from what Högl stands for: comfort, quality materials, and a more conscious approach to craft. Natural clay walls shift from warm beige to peachy tones, evoking layered earth formations. A coffee table made from leather offcuts nods quietly to circularity. Feminine curves and brushed chrome add refinement, while folding shelves allow the space to flex across seasons. At the centre, a lounge invites her to slow down - to try on, relax, and check out somewhere that genuinely feels like it was made for her.
Scope: Interior concept, full interior design, supplier's tender, author's supervision






