Creammy

A store designed for the ones who bring the children - and deserve a moment of their own. Creammy is a concept store where carefully selected toys, clothing and accessories for children meet a space that is just as much for the mothers browsing them. The brief was clear: create somewhere that feels like a gentle escape, not a transaction.

We drew inspiration from the smallest visitors. Rounded, asymmetric forms echo children's drawings - imperfect, joyful, unguarded. These shapes move through the entire space, culminating in floating textile installations that seem to defy gravity, as childhood itself tends to do. Wire-frame structures upholstered in a light, soft fabric allow light to pass through, giving the space a quiet warmth at every hour.

The palette stays low, the materials stay honest. What stands out is the atmosphere - nostalgic without being sentimental, playful without being loud. A collaboration with local artists gives the interior its final, personal layer.

Scope: Interior concept, full interior design, supplier's tender, author's supervision